On Friday, I attended this exhibition called Outwitting Cancer by The Francis Crick Institute (it focuses on scientific research) – the layout of the exhibition was very artistic and immersive.
As you walk in to the exhibition, the first thing you see is a video and sound experience – it showcases different cancerous cells up close while being accompanied by very potent sound – it intends to show the biology of this disease, its spread, it shows the universe as well as the process of research through several close ups of research instruments and liquids. You can extract that malign cells spread, that it happens here on earth, to people, there’s research being done but it’s all so artistically put together in a way where it’s impactful and would, though its science, be 100% be an artistic video.
This inspired me to be able to continue using the stories, base foundation of information and represent it in an accessible way through an artistic form. Not only does it come across as more engaging but also it stands out and gets the message across more powerfully.
So for example, in this case, with sound design and video (visuals), the art was still delivering the message of cancer as a universal issue and the work behind it to try to solve it.
Aside from this the exhibition included an interactive part where you could write down an experience you’ve had related to cancer, for example if you’ve been a carer, know someone who’s had it, are curious about it, are a professional in the field or are a person affected by it (patient). This served me as inspiration to see how to gain ideas for my exhibition stand for the festival.
It’s served as inspiration as the importance of explore different mediums of expression and use the voices of stakeholders to create work them for them but also to raise awareness about the journey and importance of them.